Primer comes in a blue squeezy tube which is pretty basic but does the job well. I prefer this kind of packaging to the bottles as I can squeeze out every bit of it. The primer has gel like consistency and has silicone in them which has a velvety feel to it. I have tried applying this all ways but it applies best with just fingers. Once applied, it smooths the skin, blurs out the large pores and fine lines on the face. It never breaks me out and even though I have extremely oily skin it controls sebum for around 4-5 hours which is awesome.Prepare your skin with a makeup primer that is best for your individual skin type, from our hydration boosting primer, right through to our mattifying primer. Kryolan provides the right prep-product to help you achieve a flawless finish.